“Ja:am” is the Korean word for sleep — a moment of peace, warmth, and return to self.Our brand is for modern lives in motion, where comfort is essential and beauty never fades, even in stillness.

The icon features a combination of a stylized 'j' and a dot, emphasizing the brand’s focus on individualism and personal comfort. 
The circular shape of the dot embodies wholeness and comfort, while the larger 'j' stands tall and confident.This representation can be seen as a metaphor for the brand’s aspiration: 
to offer not just clothing, but a sense of peace and welcoming style. 
This thoughtful design reflects the essence of 'ja:am' - 
where fashion meets relaxation, inviting potential customers to indulge in effortlessly stylish moments of rest.